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Stop Guessing
What To Fix In Your Store Next
The More Orders Command Centre is software that scores where your store leaks money, hands you the highest-impact move, and shows you whether it worked.
One clear next step, every week.
1
Clear Next Step Each Week
207+
Tools That Do The Work
10
Areas Of Your Store, Scored
7-Day
Free Trial
Sound familiar?
You are busy every week. You still cannot say what actually grew the business.
You are not short on effort. You are short on certainty. That costs you orders every week. Here is what it feels like.
I am drowning in tools and tabs.
A new app every week. None of them know your store, so you re-explain instead of fix.
Every expert gives me different advice.
Ads, product page, email. They cannot all be the priority, and you are left guessing which is.
I worked all week and cannot tell you what moved the business.
Messages, tasks, fires. Friday comes and the numbers look the same as last Friday.
I am guessing with real money on the line.
You pick what feels important and hope. Sometimes it works. Sometimes you lose a week on the wrong thing.
The problem was never effort. Nothing tells you where the money is leaking and what to fix first.
That is the job of the More Orders Command Centre, the software that scores your store and tells you what to fix first. Keep scrolling.
The kind of move it surfaces
Real moves operators make. Not another dashboard to admire.
Not a prettier score. A short list of decisions that change the money. The scenarios below show the kind of move the Command Centre points you to. They are illustrations, not member results. Your store, your numbers, your wins.
Find profit you already earned.
A pricing review finds the leak in your discounting. One change lifts profit on every order. No extra clicks bought.
Lift average order value.
One bundle, threshold, or add-on nudges each customer to spend more. No extra ad spend.
Rewrite the page that loses the sale.
Your product page, rewritten around what makes people buy. Same visitors, more checkouts.
Clear dead stock profitably.
Slow-moving stock becomes a clean exit plan, not a write-off. Free up cash and shelf space at once.
These are example scenarios that show how the loop works in practice. They are not specific, verified, or attributed customer results, and they are not guarantees or projections. Your own numbers depend on your store, your market, and the work you ship.
The operating loop
One loop that always tells you what to fix next.
Not a pile of tools to dig through. One closed loop: what to fix next, the tool to fix it, and whether it worked.
See where you stand
Your store score
Every part of your store mapped and scored, from the basics to the ten areas that drive orders.
Score it 0 to 10
A clear 0 to 10 scale
Each criterion against a clear "what a 10 looks like".
Run an assistant
The right tool for the job
The right tool for that gap. Get the output.
Track the work
Your task list
An owned, dated task. Ship it.
Measure the lift
Your weekly numbers
Watch the numbers move, then re-score.
What your first month looks like
From a busy week with nothing to show, to one clear win at a time.
One rhythm, not a new strategy every Monday: find the biggest leak, close it, prove it moved, move on.
Find the biggest leak.
Score your store across the ten areas that drive orders. Your lowest score is where to start.
Fix what matters most.
The Command Centre hands you the highest-impact move and the tool to make it. Live the same week.
Watch the number move.
Track the result on a simple weekly view. You see whether the fix worked.
Move to the next bottleneck.
Re-score. The next-lowest area becomes the priority, and the loop repeats.
Monday you know what to fix. Friday you know if it worked. Then you do it again.
Step one: see where you are leaking money.
Know exactly where every part of your store stands.
Every part of your store scored out of ten against what great looks like. The weakest spot is impossible to miss.
One clear score per area
A single score out of ten per area. Read your whole business at a glance.
Red, amber, green
Red means build it. Amber means improve it. Green means it is running well.
The thinking stays yours
A tool reflects with you, but never writes your score. You decide the number.
Per-pillar shape
Every system is in one phase
Next best step
Profit · Pricing architecture
Improve with the Pricing toolThe work, not the catalogue
A few tools do most of the heavy lifting.
When your store score finds a gap, the More Orders Command Centre points you to the right tool. These are the ones operators reach for most.
Price for profit, not panic.
Finds the pricing change that lifts profit on every order.
Rewrite a page that sells.
Rebuilds your top page so the same traffic converts more orders.
Lift average order value.
Builds the bundle, upsell, or shipping threshold that grows each order.
Win the repeat order.
Turns one-time buyers into repeat ones, your cheapest order.
Sharpen the offer behind your ads.
Gets the angle and hook right before you spend on ads.
Move dead stock without killing margin.
Turns slow movers into a clearance plan that funds your next winner.
The outcomes above are illustrative. What you find depends on your store.
Every gap the score finds links to the tool built to close it. Most weeks you will only need one.
Step three: ship it, then watch the numbers move.
Ship the work. Watch the numbers move.
A fix only counts when it ships and the result shows up. The loop carries through to execution and proof.
Your task list
Where the work gets done
Turn any gap the score finds into a dated, owned task in one click. Mark it done and a nudge invites you to re-score.
- Add to your task list straight from a score
- Owner, dates, and status on every item
- Close-the-loop re-score prompt on completion
Your weekly numbers
Where you see if it worked
Enter your inputs. Average order value, return on ad spend, repeat rate and the rest are worked out for you, coloured by whether each is on track.
Weekly sales
$48.2k
+12%AOV
$86
+4%Blended MER
3.1x
+0.3Repeat rate
31%
−2%Why this exists
Built on years of answering one question: what should I fix next?
For years, Paul, the founder of eCommerce Circle, did the same job for operators: look at a store, find the one move that shifts the number. The same leaks and priorities kept repeating. The expensive part was having someone who could see them.
That judgement is now the system. The way Paul decides what to fix next, turned into something you run yourself every week. The tools carry his approach, so the advice sounds like an operator, not a chatbot guessing.
Most founders do not need more to do. They need to know which one thing to do next, and the proof it worked. That is the whole game.
The model access is not the moat. The judgement encoded into every score and every tool is.
The 10 areas that drive your orders
Every area has a toolset.
We break your business into the 10 areas that drive orders. Each area gets its own set of AI tools that do the work, and each one links straight back to its score so you can watch it climb.
Product
28 toolsWhat you sell. Research, sourcing, and building an offer that lands.
Prospects
25 toolsWho you sell to. Finding the right buyers and reaching them.
Profit
33 toolsWhether it makes money. Pricing, margins, and the maths behind each sale.
Patrons
21 toolsKeeping customers. Repeat orders, loyalty, and lifetime value.
Promotion
59 toolsGetting traffic. Ads, SEO, content, and campaigns that bring buyers in.
Platform
33 toolsWhere you sell. Your Shopify store, tools, and how they connect.
Performance
31 toolsHow fast you move. Execution speed and a steady weekly rhythm.
People
12 toolsYour team. Hiring, handing off work, and writing it down so it sticks.
Protection
12 toolsProtecting the business. Legal, your brand, and staying covered.
Practice
16 toolsDaily operations. The habits and routines that keep you on track.
Guided, step by step
Want to fix a whole area at once? Follow a guide.
Two step-by-step guides, with a tool beside you and your score updating as you go.
Brand Playbook
A guided way to get your brand clear.
Work through brand steps with a tool beside you. Finish a step and it suggests a score. You review and commit. Never autofilled.
Conversion Blueprint
The high-ROI store fixes, in the order to do them.
A sequenced checklist of conversion wins. Each comes with a tool to build it and a mark-shipped toggle that proposes the score bumps.
The full library
Browse every tool.
207 tools across 10 areas of your store. Pick an area to explore.
Beginner Pricing Coach
Helps new founders set beginner-safe prices using COGS, shipping, fees, margin, competitor anchors, first offer, and discount safety.
Bundle & Upsell Creator
Design high-converting bundle offers and upsell sequences that increase average order value for your Australian store.
Competitor Spy
Analyzes competitor stores, pricing strategies, bestsellers, and marketing tactics. Get actionable insights to outperform your competition.
Dead Stock Liquidator
Move stuck, slow, or excess inventory without slashing prices or damaging your brand — using bundles, mystery boxes, B2B channels, content-driven clearance, and creative liquidation strategies that protect margin and reputation.
First Product Page Builder
Builds a beginner-friendly product page structure with headline, bullets, image list, objections, FAQ, trust blocks, and CTA copy.
Grand Slam Offer Builder
Builds an irresistible offer for your eCommerce store — one that makes buying feel like the obvious decision. Based on the principles behind the best-performing offers in direct-to-consumer eCommerce. Give it your product, your customer, and your margins, and it builds the offer architecture for you.
Inventory Cash Trap Detector
Finds whether stock decisions are trapping cash, creating stockouts, overstock, dead stock, or margin pressure, then gives a practical inventory cash action plan.
Inventory Forecaster
Predict stock needs and prevent costly stockouts or overstock using Australian seasonal demand patterns.
Joovi Shipping Co-Pilot
Your dedicated shipping strategist, built in partnership with Andrew Petty from Joovi. It's trained on the entire Joovi knowledge base and is designed to help you set up your account, compare rates, troubleshoot issues, and get the most out of the Joovi multi-carrier shipping platform. If it doesn't know the answer, it will connect you directly with the Joovi team.
More Orders GPS™ Scorecard Builder
The More Orders GPS™ Scorecard Builder helps eCommerce Circle members objectively assess their entire eCommerce business, end to end. It guides founders through a structured self-assessment across the 10 core pillars that actually drive growth, from product and profit through to promotion, platform, people, and personal performance. Each area is scored using a clear 0–10 framework, removing guesswork and replacing gut feel with clarity. The output is not just a score. Members receive a complete, prioritised roadmap showing where their biggest growth levers are, what is currently holding them back, and exactly what to focus on next across the next 30, 60, and 90 days. This tool is designed to create focus, accountability, and momentum. It turns a messy, overwhelming eCommerce business into a clear set of priorities, measurable actions, and decisions backed by data, not emotion. In short, it tells you where you are, where the money is, and the fastest path to more orders without burning yourself out.
New Brand Sanity Checker
Reviews a new brand idea, product, store, pricing, offer, fulfilment, and launch plan, then gives a simple ready, nearly ready, or not yet verdict.
Niche & Product OS
A niche and product validation operator that scores a new idea or an existing product line against an 8-criterion commercial framework, then returns a Viability Report out of 40 with a Pursue, Pivot, or Kill verdict. It separates the numbers you have confirmed from its own estimates, so you never scale on guesswork.
Product Description Writer
Writes ready-to-paste Shopify product descriptions for Australian founders: SEO title, meta description, benefit-led body copy and key features that rank on Google Australia and convert the shopper already comparing options. Every claim is sourced from your brief or flagged, never invented.
Product Idea Reality Check
Pressure-tests a beginner ecommerce product idea before they spend money, checking demand, margin, shipping, supplier risk, competition, repeat purchase, and red flags.
Product Launch Playbook
Plan and execute product launches that sell — from pre-launch hype and waitlists through launch day execution to post-launch optimisation. Never launch into silence again.
Product Line Pruner
Analyses an ecommerce catalogue and recommends what to keep, push, bundle, retire, liquidate, stop reordering, or simplify based on sales, margin, stock, and operational drag.
Product Name Generator
Generate 10 product or brand name candidates across six naming archetypes, each scored for memorability, trademark risk, and domain availability, with a clear shortlist recommendation.
Product Sourcing Assistant
Find and evaluate product suppliers for your Australian eCommerce store, from Alibaba to local AU wholesalers.
Product Viability Score
Score new product opportunities for the Australian market before you invest time and money.
Returns & Damage Reducer
Reduce return rates and transit damage while staying fully compliant with Australian Consumer Law.
Review Forensics
Mines customer reviews from any Shopify product page, paste-in, or CSV export. Returns the exact language, pain points, objections, and themes you can paste straight into your next ad, email, or PDP.
Shipping Cost Killer
Reduce your Australian shipping costs by comparing carriers and optimising rate strategies for your eCommerce store.
SKU Profit Calculator
Calculate your true per-SKU profit including all Australian costs — GST, duties, shipping, and platform fees.
Supplier Message Writer
Helps beginners contact suppliers confidently with sample requests, MOQ questions, pricing, lead times, quality checks, and follow-up messages.
Supply Chain Simplifier
Streamline supplier relationships and reduce supply chain complexity for your Australian eCommerce business.
The Opportunity Switch Engine
Turns an improvement offer into a true opportunity switch. Give it your product and current angle, and it installs a villain, names an ownable mechanism, and writes ready to run Old Way / New Way ad angles for cold traffic.
Unboxing Experience Blueprint
Builds a complete unboxing experience strategy for your Shopify store. From packaging design to the insert card to the first email after delivery — it turns the moment a customer opens their order into a reason to buy again and tell someone else.
Winning Product Finder
Discovers trending, high-potential products by analyzing market demand, competition, and profit margins. Perfect for dropshipping and private label.
Works where you already work.
Use the More Orders Command Centre from inside Claude.
Connect once and the same tools come with you. No tab switching.
This is not a course.
No modules, no worksheets, no call to book. It does the work with you, this week.
Choose your access
Three ways in. Same full access.
You get the whole thing either way: the score, all 207+ tools, the weekly numbers, and one clear next step every week.
Weekly
7-day free trial
- Full access to every tool
- The score plus your weekly numbers
- New tools as they ship
- Cancel anytime
Founding Member
One-time payment
- Lifetime access, no recurring fees
- Every future tool included
- The full loop: score, fix, measure
- A direct line to shape what ships next
- Price locked before it goes subscription only
Monthly
7-day free trial
- Full access to every tool
- The score plus your weekly numbers
- New tools as they ship
- Cancel anytime
Founding is the only way to lock lifetime access at this price. Once those spots are gone, it moves to subscription only.
Founding membership is capped at 50 operators.
The first 50 operators are the cohort the system is built around. They get a direct line to shape what ships next, and lock lifetime access before it becomes subscription only.
After 50, founding closes. Either way you get the same full More Orders Command Centre: every tool, every area, every fix that ships from here.
Stop guessing. Start fixing the right thing.
See where your store leaks money, get the highest-impact move, and prove it worked. One clear next step, every week.
Start with a 7-day free trial, or lock in lifetime founding access before those spots close.
From $25/week with 7-day free trial • $97/month • $1,000 lifetime